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Start with WHY

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?”

For example, Apple’s message starts with WHY.

WHY
Everything we do, we believe in challenging the status quo. We believe in thinking differently.

HOW
The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly.

WHAT
And we happen to make great computers.
Wanna buy one?

* Source: TED – How great leaders inspire action

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