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An Appeal That Everybody Likes

win friends & influence people

How to Win People to Your Way of Thinking – Principle 10

“Experience has taught me,” says Mr. Thomas, “that when no information can be secured about the customer, the only sound basis on which to proceed is to assume that he or she is sincere, honest, truthful and willing and anxious to pay the charges, once convinced they are correct. To put it differently and perhaps more clearly, people are honest and want to discharge their obligations. The exceptions to that rule are comparatively few, and I am convinced that the individuals who are inclined to chisel will in most cases react favorably if you make them feel that you consider them honest, upright and fair.”

Appeal to the nobler motives.

* Source: How to Win Friends & Influence People by Dale Carnegie

{ 1 comment… add one }
  • Customer Retention 2016/06/30, 00:29

    Meaning Ring,

    Really great perspective. Every customer wants to be seen this way, but unfortunately not every business owner allows for that to happen. If more people took this perspective when conducting business, the whole business/client relationship would shift. It would create a great new dynamic.

    Thanks for the post,
    Dennis

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