The Movies Do It. TV Does It. Why Don’t You Do It?

How to Win People to Your Way of Thinking – Principle 11

This is the day of dramatization. Merely stating a truth isn’t enough. The truth has to be made vivid, interesting, dramatic. You have to use showmanship. The movies do it. Television does it. And you will have to do it if you want attention.

Experts in window display know the power of dramatization. Television commercials abound with examples of the use of dramatic techniques in selling products. You can dramatize your ideas in business or in any other aspect of your life. It’s easy.

Dramatize your ideas.

* Source: How to Win Friends & Influence People by Dale Carnegie