What is lacking to make effective what is already possible?
The characteristic of the innovator is the ability to envisage as a system what to others are unrelated, separate elements. It is the successful attempt to find and to provide the smallest missing part that will convert already existing elements. To find areas where innovation would create maximum opportunities, one asks: “What is lacking to make effective what is already possible? What one small step would transform our economic results? What small change would alter the capacity of the whole of our resources?”
To describe the need is not to satisfy it. But describing the need gives a specification for the desirable results. Whether they are likely to be obtained can be decided. Innovation is applicable to finding business potential and to making the future.
ACTION POINT: Ask yourself the three questions above.
Managing for Results
* Source: The Daily Drucker by Peter F. Drucker