Rework
Jason Fried & David Heinemeier Hansson
20100309
作者透過十年成功經營商用軟體公司的經驗與心得，分享他們是如何顛覆一般傳統認知的如何建立、經營、和擴大公司的觀念與方法，同樣能夠造就非常成功的商業模式，在一整套完整的商業架構中，作者告訴我們真正的現實是什麼，而我們又可以怎麼做，才能夠有效又有效率地，成功達成我們的目標。
以下主要分享的章節，是適用於任何方面，無論是家庭、工作、或個人，在閱讀完本書之後，相信都能夠透過另一種思考，讓自己更成長。
About This Book
Two authors have something new to say about building, running, and growing a business based on their experience. This is a different kind of business book for different kinds of people – from those who have never dreamed of starting a business to those who already have a successful company up and running.
GO
Make a dent in the universe
To do great work, you need to feel that you’re making a difference. That you’re putting a meaningful dent in the universe. That you’re part of something important. If you’re going to do something, do something that matters.
No time is no excuse
There’s always enough time if you spend it right. You’re always too young or old or busy or broke or something else. If you constantly fret about timing things perfectly, they’ll never happen.
Draw a line in the sand
As you get going, keep in mind why you’re doing what you’re doing. When you don’t know what you believe, everything becomes an argument. Everything is debatable. But when you stand for something, decisions are obvious.
PROGRESS
Embrace constraints
Less is a good thing. Constraints are advantages in disguise. Limited resources force you to make do with what you’ve got and be creative. Before you sing the “not enough” blues, see how far you can get with what you have.
Build half a product, not a half-assed product
You can’t do everything you want to do and do it well. You have limited time, resources, ability, and focus. Getting to great starts by cutting out stuff that’s merely good.
Start at the epicenter
Figure out your epicenter. Which part of your equation can’t be removed? Then focus all your energy on making it the best it can be. Everything else you do depends on that foundation.
Ignore the details early on
Details make the difference. But you will get lost in things that don’t really matter. Nail the basics first and worry about the specifics later.
Making the call is making progress
It doesn’t matter how much you plan, you’ll still get some stuff wrong anyway. Don’t wait for the perfect solution. Decide and move forward. You don’t have to live with a decision forever. If you make a mistake, you can correct it later.
Be a curator
What makes a museum great is the stuff that’s not on the walls. Constantly look for things to remove, simplify, and streamline. Be a curator. Stick to what’s truly essential. Pare things down until you’re left with only the most important stuff.
Focus on what won’t change
The core of your business should be built around things that won’t change. Things that people are going to want today and ten years from now. Those are the things you should invest in.
PRODUCTIVITY
Illusions of agreement
The problem with abstractions is that they create illusions of agreement. A hundred people can read the same words, but in their heads, they’re imagining a hundred different things. Get the chisel out and start making something real.
Reasons to quit
It’s easy to put your head down and just work on what you think needs to be done. It’s a lot harder to pull your head up and ask why. Here are some important questions to ask yourself to ensure you’re doing work that matters:
- Why are you doing this?
- What problems are you solving?
- Is this actually useful?
- Are you adding value?
- Will this change behavior?
- Is there an easier way?
- What could you be doing instead?
- Is it really worth it?
Interruption is the enemy of productivity
You can’t get meaningful things done when you’re constantly going start, stop, start, stop. Long stretches of alone time are when you’re most productive. When you don’t have to mind-shift between various tasks, you get a boatload done.
Good enough is fine
Find a solution that delivers maximum efficiency with minimum effort. It’s way better than wasting resources or doing nothing because you can’t afford the complex solution. And, you can usually turn good enough into great later.
Quick wins
Momentum fuels motivation. It keeps you going. It drives you. To keep your momentum and motivation up, get in the habit of accomplishing small victories along the way. Even a tiny improvement can give you a good jolt of momentum.
Don’t be a hero
People automatically associate quitting with failure, but sometimes that’s exactly what you should do. If you already spent too much time on something that wasn’t worth it, walk away. You can’t get that time back.
Your estimates suck
Reality never sticks to best-case scenarios. Break the big thing into smaller things. The smaller it is, the easier it is to estimate. Keep breaking your time frames down into smaller chunks. Then go one step at a time.
Long lists don’t get done
Start making smaller to-do lists. Long lists collect dust. Break that long list down into a bunch of smaller lists. Divide problems into smaller and smaller pieces until you’re able to deal with them completely and quickly.
Prioritize visually. Put the most important thing at the top. When you’re done with that, the next thing on the list becomes the next most important thing. That way you’ll only have a single next most important thing to do at a time.
Make tiny decisions
Big decisions are hard to make and hard to change. Make choices that are small enough that they’re effectively temporary. When you make tiny decisions, you can’t make big mistakes. These small decisions means you can afford to change. The best way to achieve big things is one tiny decision at a time.