The Millionaire Messenger
Make a Difference and a Fortune Sharing Your Advice
Brendon Burchard
20110906
About This Book
This book builds three central arguments:
- Your life story, your knowledge, and your message – what you know from experience and want to share with the world – have greater importance and market value than you probably ever dreamed.
- You are here to make a difference in this world, and the best way to do that is to use your knowledge and experience (on any topic, in any industry) to help others succeed.
- You can get paid for sharing advice and how-to information that helps others succeed, and in the process you can build a very lucrative business and a profoundly meaningful life.
10 Steps to an Expert Empire
- Claim and master your topic
- Pick your audience
- Discover your audience’s problems
- Define your story
- Create a solution
- Put up a website
- Campaign your products and programs
- Post FREE content
- Get promotional partners
- Repeat and build the business based on distinction, excellence, and service
The Messenger Mind-set
Mind-set #1: My life experience, message, and voice are valuable.
Mind-set #2: If I don’t know it or have it, I will go learn it or create it.
Mind-set #3: I will not let my small business make me small-minded.
Mind-set #4: Student First, Teacher Second, Servant Always
Mind-set #5: Mastery is a way of life.
The Millionaire Mandates
Messenger Mandate #1: Positioning
Messenger Mandate #2: Packaging
Messenger Mandate #3: Promoting
Messenger Mandate #4: Partnering
The Messenger Manifesto
Reset #1: From silos to sharing
Reset #2: Renewed focus on innovation and distinction
Reset #3: Better branding
Reset #4: Transition from sales communication to value communication
Reset #5: Achieving customer service excellence
Reset #6: Honor more, expect more