Wharton operations and information management professor Katherine Milkman coined a new concept: Temptation Bundling, “which involves coupling instantly gratifying ‘want’ activities with engagement in a ‘should behavior’ that provides long-term benefits but requires the exertion of willpower.”
Sources:
* 沃頓知識在線 – 利用”饑餓遊戲”鼓勵更健康的選擇
* Knowledge@Wharton – Using ‘The Hunger Games’ to Encourage Healthier Choices