Win-win sees life as a cooperative arena, not a competitive one. Win-win is a frame of mind and heart that constantly seeks mutual benefit in all human interactions. Win-win means agreements or solutions are mutually beneficial and satisfying.
Many people think in terms of either/or: either you’re nice or you’re tough. Win-win requires that you be both. It is a balancing act between courage and consideration. To go for win-win, you not only have to be empathic, but you also have to be confident. You not only have to be considerate and sensitive, you also have to be brave. To do that–to achieve that balance between courage and consideration–is the essence of real maturity and is fundamental to win-win.
The 7 Habits of Highly Effective People
Habit #1: Be Proactive
Habit #2: Begin with the End in Mind
Habit #3: Put First Things First
Habit #4: Think Win-Win
Habit #5: Seek First to Understand, Then to Be Understood
Habit #6: Synergize
Habit #7: Sharpen the Saw
Summary
* Source: Stephen R. Covey – 7 Habits / Habit #4: Think Win-Win