He Who Can Do This Has the Whole World with Him. He Who Cannot Walks a Lonely Way

Fundamental Techniques in Handling People – Principle 3

William Winter once remarked that “self-expression is the dominant necessity of human nature.” Why can’t we adapt this same psychology to business dealings? When we have a brilliant idea, instead of making others think it is ours, why not let them cook and stir the idea themselves. They will then regard it as their own; they will like it and maybe eat a couple of helpings of it.

Remember: “First, arouse in the other person an eager want. He who can do this has the whole world with him. He who cannot walks a lonely way.”

Arouse in the other person an eager want.

* Source: How to Win Friends & Influence People by Dale Carnegie