Six Ways to Make People Like You – Principle 5
Talking in terms of the other person’s interests pays off for both parties. Howard Z. Herzig, a leader in the field of employee communications, has always followed this principle. When asked what reward he got from it, Mr. Herzig responded that he not only received a different reward from each person but that in general the reward had been an enlargement of his life each time he spoke to someone.
Talk in terms of the other person’s interests.
* Source: How to Win Friends & Influence People by Dale Carnegie