The door to the American Millionaire’s Club is not locked. Contrary to popular modern belief, it is still quite possible for the successful individual to make his million—and more. There will always be room for the man with energy and imagination, the man who can successfully implement new ideas into new products and services.
Young men who want to start making a million today have a wide variety of business fields from which to choose when selecting their careers. The one an individual selects will, of course, depend largely on his particular talents, interest, background, training and experience. The alert manufacturer knows that there is a great demand for new and improved products of all kinds. The man with a flair for merchandising will see the great potentials in wholesaling or retailing. Other men will realize they can make their fortunes by providing new and better services to industry or the public at large. Simply stated, it all adds up to this: The man who comes up with a means for doing or producing almost anything better, faster or more economically has his future and his fortune at his fingertips. It is not easy to build a business and make a million. It takes hard—extremely hard—work. There are no nine-to-five hours and no five-day weeks for the boss.
There are some fundamental rules to the game which tip the odds for success very much in the businessman’s favor.
1. Almost without exception, there is only one way to make a great deal of money in the business world—and that is in one’s own business. The man who wants to go into business for himself should choose a field which he knows and understands. Obviously, he can’t know everything there is to know from the very beginning, but he should not start until he has acquired a good, solid working knowledge of the business.
2. The businessman should never lose sight of the central aim of all business—to produce more and better goods or provide more and better services to more people at lower cost.
3. A sense of thrift is essential for success in business. The businessman must discipline himself to practice economy wherever possible, in his personal life as well as his business affairs. “Make your money first—then think about spending it,” is the best of all possible credos for the man who wishes to succeed.
4. Legitimate opportunities for expansion should never be ignored or overlooked. On the other hand, the businessman must always be on his guard against the temptation to overexpand or launch expansion programs blindly, without sufficient justification and planning. Forced growth can be fatal to any business, new or old.
5. A businessman must run his own business. He cannot expect his employees to think or do as well as he can. If they could, they would not be his employees. When “The Boss” delegates authority or responsibility, he must maintain close and constant supervision over the subordinates entrusted with it.
6. The businessman must be constantly alert for new ways to improve his products and services and increase his production and sales. He should also use prosperous periods to find the ways by which techniques may be improved and costs lowered. It is only human for people to give little thought to economies when business is booming. That, however, is just the time when the businessman has the mental elbow room to examine his operations calmly and objectively and thus effect important savings without sacrificing quality or efficiency. Many businessmen wait for lean periods to do these things and, as a result, often hit the panic button and slash costs in the wrong places.
7. A businessman must be willing to take risks—to risk his own capital and to lose his credit and risk borrowed money as well when, in his considered opinion, the risks are justified. But borrowed money must always be promptly repaid. Nothing will write finis to a career faster than a bad credit rating.
8. A businessman must constantly seek new horizons and untapped or under-exploited markets. Most of the world is eager to buy American products and know-how; today’s shrewd businessman looks to foreign markets.
9. Nothing builds confidence and volume faster or better than a reputation for standing behind one’s work or products. Guarantees should always be honored—and in doubtful cases, the decision should always be in the customer’s favor. A generous service policy should also be maintained. The firm that is known to be completely reliable will have little difficulty filling its order books and keeping them filled.
10. No matter how many millions an individual amasses, if he is in business he must always consider his wealth as a means for improving living conditions everywhere. He must remember that he has responsibilities toward his associates, employees, stockholders—and the public.
* Source: How to Be Rich by J. Paul Getty