Understand: people will tend to judge you based on your outward appearance. If you are not careful and simple assume that it is best to be yourself, they will begin to ascribe to you all kinds of qualities that have little to do with who you are but correspond to what they want to see. All of this can confuse you, make you feel insecure, and consume your attention. Internalizing their judgments, you will find it hard to focus on your work. Your only protection is to turn this dynamic around by consciously molding these appearances, creating the image that suits you, and controlling people’s judgments. At times you will find it appropriate to stand back and create some mystery around you, heightening your presence. At other times you will want to be more direct and impose a more specific appearance. In general, you never settle on one image or give people the power to completely figure you out. You are always one step ahead of the public.
You must see the creation of a persona as a key element in social intelligence, not something evil or demonic. We all wear masks in the social arena, playing different roles to suit the different environments we pass through. You are simply becoming more conscious of the process. Think of it as theater. By creating a persona that is mysterious, intriguing, and masterful, you are playing to the public, giving them something compelling and pleasurable to witness. You are allowing them to project their fantasies onto you, or directing their attention to other theatrical qualities. In your private life, you can let the mask fall. In this diverse, multicultural world, it is best that you learn how to mingle and blend into all types of environments, giving yourself maximum flexibility. You must take pleasure in creating these personas–it will make you a better performer on the public stage.
* Source: Mastery by Robert Greene