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The Fact of Great Yield

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When it comes to creative endeavors, so often we find people going at them from the wrong end. This generally afflicts those who are young and inexperienced–they begin with an ambitious goal, a business, or an invention or a problem they want to solve. This seems to promise money and attention. They then search for ways to reach that goal. Such a search could go in thousands of directions, each of which could pan out in its own way, but in which they could also easily end up exhausting themselves and never find the key to reaching their overarching goal. There are too many variables that go into success. The more experienced, wiser types are opportunists. Instead of beginning with some broad goal, they go in search of the fact of great yield–a bit of empirical evidence that is strange and does not fit the paradigm, and yet is intriguing. This bit of evidence sticks out and grabs their attention, like the elongated rock. They are not sure of their goal and they do not yet have in mind an application for the fact they have uncovered, but they are open to where it will lead them. Once they dig deeply, they discover something that challenges prevailing conventions and offers endless opportunities for knowledge and application.

In looking for facts of great yield, you must follow certain guidelines. Although you are beginning within a particular field that you understand deeply, you must not allow your mind to become tethered to this discipline. Instead you must read journals and books from all different fields. Sometimes you will find an interesting anomaly in an unrelated discipline that may have implications for your own. You must keep your mind completely open–no item is too small or unimportant to escape your attention. If an apparent anomaly calls into question your own beliefs or assumptions, so much the better. You must speculate on what it could mean, this speculation guiding your subsequent research but not determining your conclusions. If what you have discovered seems to have profound ramifications, you must pursue it with the utmost intensity. Better to look into ten such facts, with only one yielding a great discovery, than to look into twenty ideas that bring success but have trivial implications. You are the supreme hunter, ever alert, eyes scanning the landscape for the fact that will expose a once-hidden reality, with profound consequences.

* Source: Mastery by Robert Greene

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