7.3 Remember the force behind the thing.
Most people see the things around them without considering the forces that created them. In most cases those forces were specific people with specific qualities who worked in specific ways. Change the people and you change how things develop; replace creators with noncreators and you stop having creations.
People tend to personify organizations (“Apple is a creative company”) while mistakenly depersonalizing their results, thus losing sight of who did what to produce them. That’s misguided because companies don’t make decisions—people do.
So who are the people in your organization behind the results and culture that make it special? Think about who they are and how they work together to make it what it is.
* Source: Principles by Ray Dalio