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Design is an Iterative Process

13.4 Recognize that design is an iterative process. Between a bad “now” and a good “then” is a “working through it” period.

That “working through it” period is when you try out different processes and people, seeing what goes well or poorly, learning from the iterations, and moving toward the ideal systematic design. Even with a good future design picture in mind, it will naturally take some mistakes and learning to get to a good “then” state.

People frequetnly complain about this kind of iterative process because it tends to be true that people are happier with nothing at all than with something imperfect, even though it would be more logical to have the imperfect thing. That kind of thinking doesn’t make sense, so don’t let it distract you.

a. Understand the power of the “cleansing storm.”

In nature, cleansing storms are big infrequent events that clear out all the overgrowth that’s accumulated during good times. Forests need these storms to be healthy—without them, there would be more weak trees and a buildup of overgrowth that stifles other growth. The same is true for companies. Bad times that force cutbacks so only the strongest and most essential employees (or companies) survive are inevitable and can be great, even though they seem terrible at the time.

* Source: Principles by Ray Dalio

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