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Why This Book? Why Now?

I (Brendon Burchard) have been blessed to train millions of people worldwide on personal and professional development, and I can report that it’s a palpable feeling everywhere right now: People are tremendously uncertain about how to get ahead and which decisions are right for them, their families, and their careers. People want to scale up, but they’re wiped out. They’re working so hard, but they’re just not breaking through. They are driven, but they don’t always know exactly what they want. They desire to go for their dreams, yet they’re afraid they’ll be judged crazy or fail if they try.

Add to that the unrelenting tasks, the self-doubt, the unwanted obligations, the overwhelming choices and responsibilities—it’s enough to exhaust anyone. For too many, there is a sense that things will never get better and they’ll always be swimming in a churning sea of distractions and disappointments. If that sounds dire, it is. People are hopeful and ready to make a change, but lacking direction and the right habits they risk living unexciting, disconnected, unfulfilling lives.

Of course, many people are living happy, wonderful lives. But consistency is a problem. They may feel capable—even feel that they hit “peak performance” once in a while—but there’s always that steep cliff on the other side. And so people are tired of the ups and downs of peak performance. They’re wondering how to reach heightened and sustained growth and success. They don’t need just new tricks to get into better states and moods; they need real skills and methods for holistically advancing their lives and careers.

That’s not an easy order. Though everyone says they want to advance in every area of their lives, many are deeply concerned that pursuing their dreams will cause collateral damage—wrecked relationships, financial ruin, social ridicule, unbearable stress. At some point, perhaps, we all worry about such things. Isn’t it true that you already know how to get stuff done, yet sometimes you limit your vision for the future because you’re already so busy, so stressed, so overextended?

It’s not that you’re incapable of performing better. You know that sometimes you crush it on one project at work, but struggle on another, similar one. You know that you can be a star in one social setting, but not in another. You know how to motivate yourself, but sometimes you hate yourself at the end of the day for having completed nothing but a three-season binge on Netflix.

Perhaps, too, you’ve noticed other people advancing more quickly than you. Maybe you’ve seen one of your peers just waltz with grace from project to project, succeeding each time no matter what gets thrown in their way. It’s as if you can put them in any context, any team, any company, any industry, and they’ll just win.

Who are these people, and what’s their secret? They are high performers, and their secret is their habits. The good news is you can become one of them, and you can leverage those same habits whatever your background, personality, weaknesses, or field of endeavor. With the right training and habits, anyone can become a high performer, and I can prove it. That’s why I wrote this book for you.

* Source: High Performance Habits by Brendon Burchard

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